Underwriting on WPRB is a way of promoting your business locally to WPRB’s diverse community of listeners. WPRB’s freeform programming enables your message to reach a base of dedicated listeners, as our weekly schedule is sure to have something for everyone. Our listeners understand the value of the DIY ethic – local and independent music – and appreciate businesses that are similarly geared toward their community.
Rather than standard commercial radio advertising, WPRB contracts local businesses to “underwrite” our programming. Underwriting differs in several key ways from traditional advertising in that it adheres to certain constraints: announcements do not mention price, events, discounts or testimonials, and the language employed is generally more professional and explains the nature of your business. The thirty-second clip may, for example, provide a brief description of your services, location, and contact information. Our underwriting team will work with you to draft a script, after which our production crew will professionally record the spot and schedule it to air. In this way, your business will be highlighted as a supportive enterprise of WPRB’s not-for-profit programming.
WPRB receives funding from both listener donations and businesses that share WPRB’s offbeat, grassroots ethos. Because our listening community supports our operational costs, WPRB has the unique advantage of being able to offer underwriting to businesses we trust at a uniquely low price. We value the opportunity to partner with small, local businesses and organizations whose missions and products align with the tastes of our eclectic listener base.
For more information, contact our Sales Director ([email protected]) for a media kit.